About fruitqueen

We started fruitqueen to celebrate the flavor of our favorite California fruit, to support the farmers who do the hard work of growing it, and to tell the stories of both!


Each week we source the season’s tastiest fruit directly from farms and curate a box for the fruit fan club. We write fruit notes to tell the stories behind the fruit. We pick our favorite varieties – like Masumoto Suncrest peaches and Wong Farms Valencia Pride mangoes – and offer them in larger formats to celebrate the season. And we deliver to fruit-lovers throughout the Bay Area!


fruitqueen was started by Joyce, Brian, and Ben in the spring of 2023. We’re friends & fruit lovers who each have a decade-plus experience at some of the Bay Area’s most flavor-forward farmer’s markets, grocers, and restaurants. Joyce is chief fruit officer, Brian runs ops, and Ben has since moved on to focus on Sungold, helping values-driven food projects thrive.


Say hi, get some fruit, or follow along!