We started fruitqueen to celebrate the flavor of our favorite California fruit, to support the farmers who do the hard work of growing it with integrity, and to tell the stories of both!


Each week we source the season’s best-tasting fruit direct from local farms & curate a fun box to share it with the fruit fan club. We write fruit notes to tell the stories behind the fruit in the box. We pick our favorite varieties – like Masumoto Suncrest peaches, Wong Farms Valencia Pride mangoes, and Lagier Bronx grapes – and offer them in larger formats to celebrate the season. And we deliver to fruit-lovers throughout the Bay Area!


fruitqueen was started by Joyce, Brian, and Ben in the spring of 2023. We’re friends & fruit lovers who each have a decade-plus experience at some of the Bay Area’s most flavor-forward farmer’s markets, grocers, and restaurants. Joyce is the chief fruit officer and Brian runs the ops, while Ben has since moved on to focus on helping other values-driven food projects thrive at Sungold.

Say hi, snag some fruit, or follow along!