from Eater SF

These Fruit-Obsessed Friends Are Slinging Boxes of Pakistan Mulberries and Fresh-Picked Strawberries for Delivery

If you get Joyce Zhang, Ben Hartman, and Brian Carroll going on the topic of fruit, it’s easy to see their love and knowledge run deep. The trio is behind Fruitqueen, a new venture aimed at bringing harder-to-find fruit varietals to Bay Area doorsteps every week. They’ve worked in various intersections of the food industry, from farms to restaurants to small grocers, but met while working at online grocery delivery company Good Eggs. Now they’re striking out on their own with this passion project. “The goal for us is to focus on things that are really delicious and height of season,” Carroll says, “but also maybe a little off the beaten track, like a special varietal that’s being grown that we really want to highlight, or a farmer or grower that’s doing something remarkable with their practices and that we think is really cool and want to shout about.”